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搜门说案 | 从TATA赞助世乒赛看如何做好一场体育营销

核心提示:赖子山庄官网网址 前些天收拾屋子,翻出了几个印有世乒赛标志的乒乓球拍,指尖划过一个个签名,思绪也随之回到三个月前,那是TATA木门第二次踏上世乒赛的场地,也是我第一次真正意义上近距离感受到TATA木门的品牌力量。

搜门网讯赖子山庄官网网址】 前些天收拾屋子,翻出了几个印有世乒赛标志的乒乓球拍,指尖划过一个个签名,思绪也随之回到三个月前,那是TATA木门第二次踏上世乒赛的场地,也是我第一次真正意义上近距离感受到TATA木门的品牌力量。

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「第一次,摸索中前行,靠一颗无畏的心」

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SHEISHUOMEIYOUQINSHENJINGLI,JIUSHUXIEBUCHUDONGRENDEXUANLV?ZHISHAO,ZAIQUNIANDETATASHIPINGSAIZHANYIZHONG,JISHISHENCHUHOUFANG,WOYIRANGANSHOUDAOLENEIGUREXUEFEITENGDEXINXU。TATAPINPAICEHUAJINGLIDIYITIANBIANMIANLINLEJUDADETIAOZHAN——ZAIHUASHIPINGPANGQIUQUFUZEYINDAOYUNDONGYUANWANCHENGHUASHIXIANGMU——ZAIZAOYUYUYANBUTONG、SHENWUFENWEN、BEIRENXILUODENGZHONGZHONGKUNNANNANHOU,ZUIZHONGTAZAIDIYISHIJIANJIANGTATAMUMENDECHUANGYIHUASHIPINGPANGWANFAYISHIPINXINGSHIWANMEIDIXIANGWAISHUSONGCHULAI。YESHICONGNEIYIKEQI,SHUYUZHEIJIUGERENDEZHANDOUZHENZHENGKAISHILE。

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CHUTATASANRENWAI,MEITITUANYIXINGLIURENFENWEISANZU:SOUMENWANGYUWANGYIJIAJU,XINLANGJIAJUYUTENGXUNJIAJU,BEIJINGSHANGBAOYUSOUHUJIAJU。LIUWEIJIZHELIANGLIANGHEZUOCAIJIXINWENSUCAI,ZHEISHIYIQUNJISHISHIKETAOHUA,YESUANBUSHANGYINGYUHAIXINGDEREN,DANJIUSUANYUYANBUTONG,JIAOLIUBUCHANG,TAMENHAISHIZAIZUICHUBIANJIANGYIBANDEMUGUANGSUODINGZAILE“LAOWAI”SHENSHANG,CONGWAIGUOYUNDONGYUAN,DAOWAIGUOGUANZHONG,YIGEBULUO,CONGJIANDANDEHEYING,DAOYINDAOSHUOCHUWANMEIDECAIFANGSUCAI,PENGYOUQUANZHONGPUTIANGAIDIDEDOUSHITATAYUMEITITUANDEXINXI——ZAINEISHI,HUOXUZHENDEMEIYOUSHENMEKEYIZUDANGTAMEN。

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JIDEJIESHUHOU,TATAMUMENWEIMEIJIAMEITIDOUZUOLEYIGEZONGJIEBAOBIAO:SOUMENWANGJIZHEBAODAOZONGSHUDADAO62PIAN,QIZHONGYUANCHUANGWENZHANG16PIAN,TUWEN+SHIPINBAODAO44PIAN,SHICICISUOYOUMEITIZHONGDIYIMING。ZHEISHIWOMENDIYICISHOUDAOMUMENQIYEFALAIDEZONGJIEBAOBIAO,ERZHEIYESHITATAMUMENDIYICIWEIMEITIZHIZUOZONGJIEBAOBIAO。ZHEIXIEJIANJIANDANDANDESHUZI,SHIMEITITUANNULIBAODAODESUOYING,ZHEIXIESHUZIDEBEIHOU,SHITATAMUMENNULITANSUODECHENGGONG。

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赖子山庄官网网址YUENULI,YUEXINGYUN——SHITATARENJINGCHANGGUAZAIZUIBIANDEYIJUHUA,ERZHEIGEDAOLIYEZAITATADESHENSHANGDEYIYINGYAN。“YAOQINGDINGNINGZAISHIPINGSAIJIESHUHOUMASHANGWEITATAHUHEHAOTEDADIANKAIYEHUODONGZHANTAI”SHIZAOJIUZUOHAODEJUEDING,RANERSAISHIWUCHANG,BISAISHANGWEIJIESHU,SHEIYESHUOBUHAOZUIZHONGDEJIEGUO,RUGUODINGNINGHUOSHENG,JIEDAHUANXI,WANYICHUXIANYIWAI,CHENZHONGGANJIANGHUIBANSUIZHENGCHANGHUODONG。JIDEZAIDINGNINGQUDEZUIZHONGSHENGLISHI,TATAPINPAIZONGJIANCAISUANZHENZHENGSHULEYIKOUQI,“YUENULI,YUEXINGYUN!WOMENBABAOYADUILE!”QISHIMEIYIGEJUEDINGDOUSHIYICHANGBOYI,DAANJIEXIAOQIAN,ZAIDUODEYOUYUYUCHICHUDOUSHIDUOYUDE,YONGJINQUANLIZUOHAOZIJINENGZUODE,CAISHIDUIJIEGUOZUIHAODEZUNZHONG。

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「第二次,历练中蜕变,靠一股拼搏的力」

CONGYUPINGLIANQIANYUE,DAOYAOQINGYUNDONGYUANZHANTAI,CONGYUMEITIKAIHUIDAOQIANQIXUANCHUAN,YIQIEDOUYUQUNIANXIANGTONG,RANER,YIQIEQUEYEDOUYUQUNIANBUTONG。

3YUE26RI,TATAMUMENDANDUYUGEJIAMEITIJINXINGLEXIAOXINGHUIYI。QUNIANDE“JITIXINGDONG”ZHONGTATAFAXIANLEZUIDADEBIDUAN——QUESHIMEITIGEXING——SUIRANPUTIANGAIDIDEBAODAOHENZHENHAN,DANSHIQIANDINGXIADEJIHUXIANGTONGDEJIAODUQUEJINGBUQIXIXITUIQIAO,ZHENDUIZHEIYIDIAN,JINNIANDETATAGAIBIANZHANLVE,JIANGDAGUIMOHUIYIZHUANBIANWEIXIAOGUIMOTOUNAOFENGBAO,MEIJIAMEITIFENBIECONGZIJISHANZHANGDEJIAODUCHUFAJINXINGXUANCHUANBAODAO,JIBAOLIULEBENSHENDETESE,GENGSHIXUANCHUANJIJUDUOYANGXING。CIWAI,XIANGJIAOQUNIANLINJINCHUFAQIANYIZHOUCAICONGCONGZHAOKAIDEJIHUAHUI,TIQIANYIGEYUEDEXUANCHUANZHOUQIYEWEITATAYUMEITIMENYULIULECHONGZUDEZHUNBEISHIJIAN,ERSHIJIAN,BIANSHIZHILIANGDEBAOZHANG。

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4YUE2RI,TATAMUMENZHENGSHIYUPINGLIANXUYUESANNIAN。ZHEISHITATABUCENGYOUYU,QUEYOUJINGGUOSHENSISHULVDEJUEDING,SHUANGFANGDEHUXIANGXINSHANG、XIANGTONGLINIAN,YUTATADEFAZHANXUYAOBUMOUERHE。YISHIZHONGCHULEQIANYUEWAI,TATAHAIZHENGSHIXUANBUJIANGYAOQINGLIUGUOLIANGZHANTAI——ZHISUOSHILIUGUOLIANG,TATAYEYOUZIJIDEJIESHI:QUNIANYAOQINGDEDINGNINGSHISHIJIEGUANJUN,KENENGBIERENJUEDEYIJINGDAOTOULE,BUNENGCHAOYUELE,DANSHIWOMENBUZHEIMEXIANG,JIRANYAOQINGJIUYAOQINGGENGGAODE,SHIJIEGUANJUNYESHIJIAOLIANDAICHULAIDE,ZHEICIWOMENJIUYAOQINGZHONGGUODUIZONGJIAOLIAN!

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赖子山庄官网网址4YUE16RI,“QUANMINTIAOZHANLIUGUOLIANG”HUASHIPINGPANGQIUXIANSHANG&XIANXIAHUODONGKAIQI。YANXUQUNIANSAIZHONGCHUANBODE“HUASHIPINGPANGQIU”SHIPIN,ZHEIGEXIANGMUBEIBAOLIULEXIALAI,QISHI4YUE16RIZHEIGESHIJIANBINGBUSUANZHUNQUE,YINWEIZAOZAITATAJUEDINGYUPINGLIANXUYUEDENEIYIKEQI,ZHEIGESHIJIANJIUYIJINGZAICHOUBEIZHONGLE,WAIJIEKANDAODEZHISHIZHEIYIGESHIJIANDIANDECHENGXIAN,GENGDUOSHIKANBUDAODEQIANQIQUANLIDECHOUBEI。

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赖子山庄官网网址4YUE26RI,MEITITUANYUBEIJINGCHUFAQIANWANGRUIDIANHAERMUSITADE,KAISHILEWEIQIBATIANDEBAODAOZHILV。XIANGBIDIYICIDEHOUFANGGUANZHAN,ZHEICIZHISHENXIANCHANGGENGNENGQIESHIGANSHOUDAOPINPAILILIANG。ZAIBISAIKAISHIQIANDEYIRI,MEITITUANBIANLVXIANDIDASAICHANGTANGUAN。

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HENXIANRAN,YOULESHANGYICIDEJINGYAN,TATADIERCIYUSHIPINGSAIDEHEZUOKEWEISHIZUOZULEZHUNBEI,QIZHONGZUIMINGXIANDEYOUSANDIAN,QIYISHIZAIZOULANGZHONGSHEZHILE“HUASHIPINGPANG”ZHUANSHUXUANCHUANJIAOLUO,BUJINYOUDACHICUNZHANBAN“SHUALIAN”,PANGBIANXIANGQIANDEYEJINGDIANSHIYEZAIBUTINGXUNHUANBOFANGDUOWEIMINGXINGXUANSHOUTIAOZHANHUASHIPINGPANGDEJILUPIAN,DEYIYUCI,HUASHIPINGPANGGONGZUORONGYILEHENDUO,XIANGBIQUNIANDE“LARENNAN”,JINNIANSHOUHUOPOFENG。

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赖子山庄官网网址QIERBIANSHI“SHIWUCHANPIN”DEANZHI,ZHEICICHANGGUANZHONGDUOCHUKEJIANTATAMUMENDE“WUJIAN·DAO”,CONGMEITIJIANSHENZHIDAOSAICHANGSHANGXUANSHOUSHANGCHANGDERUKOU,YAOZHIDAO,“XIWANGZHIMEN”KESHISAISHIZHONGBEIJIDUGUANZHUDEQUYU,MEIYIGEXUANSHOUZAISAIQIANDOUHUICONGZHEISHANMENZHONGZOUCHU,BULUNSHIYUYIHAISHIPUGUANGDU,DOUSHIDANGZHIWUKUIDECWEI。

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赖子山庄官网网址ERQISAN,ZESHIZAIMEITIFANGMIAN,SHOU“JIAJUXINGYEMEITI”DESHENFENXIANZHI,QUNIANMEITITUANZAIXUNZHAOQIERUKOUFANGMIANZUICHUJIWEIJIANNAN,DUOTIANDESAISHIYEZAOYIRANGJIZHEMENXIEDAO“CAISIKUJIE”,YINCIZAISAISHIQIAN,TATAPINPAIBUYUMEITITUANBIANZHAOKAITOUNAOFENGBAOHUI,YITONGGOUSIBAODAOZHUTI,BINGZAISAISHIJINXINGDEGUOCHENGZHONGDUOCIDIAOZHENG,CHUANGXIN,RANGZHEIYANGYIQUN“JIAJUQUANDETIYUJIZHE”MEN,YEJIANGTIYUSAISHIDEXUANCHUANBIANDEYOUXUEYOUROU。

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「下一次,成功中突破,靠一群坚持的人」

赖子山庄官网网址TATAMUMENDESHIPINGSAISHIJIANZONGJIEQILAIWUFEIJIDIAN:

1、QUEDINGMUBIAO:XUNZHAODAOYUZIJIPINPAIJINGSHENJIDINGWEIQIHEDEPINGPANGQIUYUNDONG,BINGSUODINGZANZHUSHIPINGSAISHIJIAN;

2、NIDINGGUIHUA:ZHENGHEXIANYOUXINXI,BUPASHIBAI,JIANGSUOYOUNENGXIANGDAODE,DOUZHIYUCHANGSHIXINGLIE;

赖子山庄官网网址3、XUNSUXINGDONG:NEIBUDACHENGYIZHIHOU,CHUCIYUPINGLIANJIECHUHEZUO,BINGGUODUANYAOQINGDINGNINGZHANTAI,ZHAOKAIFABUHUI,FAQIHUASHIPINGPANGHUODONG,YAOQINGMEITITUANBENFUDEGUOXIANCHANGJINXINGBAODAO;

4、ZONGJIEJINGYAN:DIYICISHIPINGSAIJIESHUHOU,JIANGZHEIYICIDEHUODONGJINGYANJINXINGZONGJIE,ZAIDIERNIANSAISHIZHONGJINXINGYOUZHENDUIXINGDETISHENG、GAISHAN,BULUNSHIHUODONGXINGSHI、ZHIRUFANGSHIHAISHIBAODAOXINGSHI,XIANGBIDIYICIDOUYOUZHEJIDADEJINBU。

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赖子山庄官网网址2019NIAN,JIANGSHITATAMUMENDISANCIZANZHUSHIPINGSAI,JINGGUODIYICIDEMOSUO,DIERCIDETUIBIAN,DISANCI,NANMIANRANGRENXINSHENGWUXIANQIDAI。QISHIZUOPINPAI,BUJIUSHIRUCI?YOUSHIJIANDESHIHOUNENGGOUXIYINWUSHURENZHUZU,SHIJIANGUOHOUDEKONGBAIQI,QUEYOURANGRENXINYANG,RENBUZHUQIDAIXIAYICIDEJINGXI。

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MINGNIAN4YUE,YUSOUMENWANGYITONGJIANZHENG,TATAMUMENDEPINGPANGZHILU,RUHEZAICHENGGONGZHONGZAICITUPO。

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赖子山庄官网网址

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