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品牌到底有多重要?当你的努力成为他人的嫁衣……

核心提示:赖子山庄官网网址 2018年对于整个木门行业来说并不好过,很多木门企业都处在艰难生存的基准线上,即使是处于第一梯队的品牌,市场情况也大不如前。面对内部的激烈竞争,外部的市场挤压,每一个木门企业都面临着非做不可的抉择,而不论现处于如何境地,将做出如何选择,“做品牌”绝对是一个必选项,一个需要无限延展扩大的必选项。

搜门网讯赖子山庄官网网址】年关将至,免不了各种盘点、总结、展望……回看木门行业过去这一年,大家都在不停说着品牌,也似乎都在做着品牌,包括笔者自己,也一直在书写着众多木门品牌,可这“品牌”二字,到底是什么?

QIANLIANGTIANKANDAOYITIAOLAIZI3DWUQIMUMENDE“YANZHENGSHENGMING”,GANCHULIANGDUO。

SHENGMINGYUANWENSHIZHEIYANGXIEDE:

“3D家居(中国·三帝家居有限公司)旗下产品注册商标为‘3D’,被国家工商总局核准为‘中国驰名商标’,产品包含木门、滑动门、墙板、全屋定制等,店面logo标识统一为‘3D无漆木门’。

“市面上其他标识包含‘3D’(3D加前缀或者后缀的产品),如:3D橱柜衣柜、3D金门、3D豪门、旭阳3D木门、家标3D木门等,与本公司均无任何关联,但此类产品容易误导消费者,造成品牌混淆,为此公司将持续诉诸法律维权,维护公司合法权益,保障消费者利益。”

赖子山庄官网网址KANDAOZHEIZEDAIZHE“YUQI”DESHENGMING,XIANGQIYUECHUSHI,3DWUQIMUMENXIANHOUYUZHONGYANGDIANSHITAIJIZHONGYANGRENMINGUANGBODIANTAIQIANDINGLEWEIQIYINIANDEZHANLVETOUFANGHETONG,ZAILIANGZHEDUODANGWANGPAILANMUDEHUANGJINSHIDUANJINXINGGAOPINLVTOUFANG,HUAFEIBUFEI。ZAILIANXIDAO11YUESHI,“3DMUMEN”ZHENGSHISHENGJIWEI“3DWUQIMUMEN”DEPINPAIZHANLVEFABUHUI,BUNANXIANGXIANG,JINNIANXIABANNIAN,3DWUQIMUMENZAIPINPAIFANGMIANSHIZHENDESHIXIAZULEGONGFU。

1

3D无漆木门“新升级 敬环保”发布会

赖子山庄官网网址3DWUQIMUMENZAIMUMENXINGYEZHONGSUANSHIZILIHENSHENDELAOPAIQIYELE,QIZI1994NIANDANSHENGYILAI,BIANYIZHIYI“HUANBAOJIANKANG”WEIPINPAIHEXINGAINIAN,ZAI20YUNIANDEJINGYINGGUOCHENGZHONG,XIANHOUQUDEDUOXIANGGUOJIAZHUANLIRENZHENG,HUODEDUOXIANGCHANPIN、SHEJI、JISHUXIANGGUANJIANGXIANG,QIZAIHEXINDEHUANBAOFANGMIAN,GENGSHITONGGUOLEOUMENG、RUISHI、YINGGUODENGYANKEDEBIAOZHUNJIANCE……KEYISHUO,ZAICIZHIQIANDE3DWUQIMUMENSHIZHONGSHIJIANGJISHUYUCHANPINDEYANFASHIZUOQIYEDEWEIYI。ERJIUZAIJINNIAN,3DWUQIMUMENZAIPINPAIFANGMIANKAISHIYISHIDAOBINGZHUDONGCHUJI,ZHEIHUOXUBIANSHIQIYIGEZHIDEJIZHUDEZHONGYAOZHUANZHEDIAN。

赖子山庄官网网址ZONGDELAISHUO,CONG3DWUQIMUMENZHEIZESHENGMINGZHONG,NENGDUCHULAIDEZUIZHONGYAOXINXIBIANSHI:ZAIJIAZHUANGSHICHANGZHONG,CHUXIANLEBUSHAOYU3DWUQIMUMENMINGCHENGXIANGJINDE“PAIZI”,XIAOFEIZHEZAIXUANGOUSHIWUFAZHENGQUEFENBIAN,WUJIANGHOUZHECUORENWEI“DAPAI”。ERZHENZHENGDE“3DWUQIMUMEN”BUJINYONGDUONIANDENULIWEITARENZUOLEJIAYISHANG,XIAOFEIZHEZAIYUDAO“FANGHUO”CHUXIANZHILIANGWENTISHI,HAIHUIJIANGFUMIANYINXIANGJIAZHUDAO3DWUQIMUMENZHISHANG,ZHENKEWEISHIPEILEFURENYOUZHEBING。

WechatIMG427

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BUJINSHI3DWUQIMUMEN,DUIYURENHEYIGEMUMENQIYEERYAN,XIANGYAOCONGGENYUANSHANGDUJUEZHEIZHONGJIONGJINGCHUXIAN,ZUOPINPAIJUEDUISHIZHONGYAOYOUWEIYIDEBANFA。

从结果说起,拥有能够让消费者记住的“品牌独特性”,是关键所在。还是以3D无漆木门下半年这一波操作举例,顺序是很关键的:从更早些时候便开始进行的战略升级计划及实施,到11月17日落地线下的战略升级发布会,正式发布全新品牌名称及品牌战略,再到12月以全新且更加明确的品牌形象进行大规模媒体广告投放——品牌价值塑造、线下落地发布、媒体广泛传播,这三步缺一不可。

WechatIMG3118

CHANGYOURENRENWEI,ZUOPINPAIJIUSHIDAGUANGGAO,HUOXUZHEIZAIERSANSHINIANQIANSHIZHENGQUEDE,DANSUIZHESHICHANGJIEGOUDERIJIANCHENGSHU,XIAOFEIZHEDUIYUPINPAIDERENZHIYUJIENA,ZAOYIBUZAISHIJIZHIGUANGGAO,JIJUKOUHAOBIANNENGQINGYICHANSHENG,CHANPINJIAZHI、PINPAIJIAZHI、DUTEYOUSHI、QUGEHUAJINGZHENGLI,ZHEIYIQIEDEYIQIEDOUSHIGOUCHENGXIAOFEIZHERENZHIDEZUCHENGBUFEN,HEXINYUANSU,QUEYIBUKE,ERGUANGGAO,JINJINSHIJIANGZHEIXIEHEXINLILIANGCHUANDICHUQUDEYIGEQUDAO,JINCIERYI。

WechatIMG1214

赖子山庄官网网址12YUE24RI,ZHONGGUOMUMENJISHULIANMENG&SOUMENWANG&SANWEIJUXIANGCEHUALIANHEZHUBAN2019PINPAICHENGZHANGJIHUAYANTAOHUI

赖子山庄官网网址2018NIANDUIYUZHENGGEMUMENXINGYELAISHUOBINGBUHAOGUO,HENDUOMUMENQIYEDOUCHUZAIJIANNANSHENGCUNDEJIZHUNXIANSHANG,JISHISHICHUYUDIYITIDUIDEPINPAI,SHICHANGQINGKUANGYEDABURUQIAN。MIANDUINEIBUDEJILIEJINGZHENG,WAIBUDESHICHANGJIYA,MEIYIGEMUMENQIYEDOUMIANLINZHEFEIZUOBUKEDEJUEZE,ERBULUNXIANCHUYURUHEJINGDI,JIANGZUOCHURUHEXUANZE,“ZUOPINPAI”JUEDUISHIYIGEBIXUANXIANG,YIGEXUYAOWUXIANYANZHANKUODADEBIXUANXIANG。

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赖子山庄官网网址DUIYUJIJIANGDAOLAIDE2019NIAN,SUIRANHONGGUANSHICHANGDEKUNJINGFEIYICHAOYIXIBIANNENGYOUSUOZHUANBIAN,DANZHISHAOWOMENHAIYONGYOUNENGGOUZAIKUNJINGZHONGFANGSHOUYIBODEYIXIANSHENGJI:BUGUANNIYIJINGSHIXINGYEZHONGDELONGTOULAODA,HAISHINIDEQIYEGANGGANGBURUZHENGGUI,ZUOPINPAI,YONGYUANBUHUIWEISHISHANGZAO。

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