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木门零售惨淡背后:谁是截走客户的另一只手?

核心提示:赖子山庄官网网址 2018年,木门企业的零售压力明显增大。刚刚过去的2019年,木门零售更是不堪,有人称之为“断崖式下跌”。但诡异的是,主流声音都认为市场整体需求并未减少。那客源都去了哪里?各种说法甚嚣尘上。有说消费升级,有说消费者年轻化,有说中产阶级如何如何,有说全装修交房政策导致向工程渠道分流加剧……但最近,另一个观点引起了木门企业的注意——还有一只非常重要但被普遍忽视了的“截流之手”存在,那就是——家装公司。

搜门网讯赖子山庄官网网址】2018年,木门企业的零售压力明显增大。刚刚过去的2019年,木门零售更是不堪,有人称之为“断崖式下跌”。但诡异的是,主流声音都认为市场整体需求并未减少。那客源都去了哪里?各种说法甚嚣尘上。有说消费升级,有说消费者年轻化,有说中产阶级如何如何,有说全装修交房政策导致向工程渠道分流加剧……但最近,另一个观点引起了木门企业的注意——还有一只非常重要但被普遍忽视了的“截流之手”存在,那就是——家装公司。

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2019年12月20日在上海举行的《2020木门品牌成长计划高端论坛暨2020“三维一体”品牌精细化运营方案发布会》现场

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唐人:64.3%的人装修时选择“全包”

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泛家装行业知名专家、中产联整装分会秘书长唐人

赖子山庄官网网址TANGRENGONGBULEYIZUDIAOCHASHUZI:2019NIANDUIXIAOFEIZHEXUANZEZHUANGXIUFUWUXINGSHIDEDIAOCHA,64.3%DEXIAOFEIZHEXUANZE“QUANBAO”。ERZAI2018NIAN,ZHEIYISHUZIHAIZHISHI38.8%。

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SUOWEI“QUANBAO”,SUCHENG“BAOGONGBAOLIAO”,YEJIUSHIYEZHUZHIGUANTAOQIAN,QITAQUANBUYOUZHUANGXIUZHEFUZE——RUGUOLIANRUANZHUANGDOUBAOJIZHUANGXIUZHE,YEZHUKEYIWANQUANSHIXIAN“LINBAORUZHU”。

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冯伟:得家装渠道者,得天下

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筑燕科技CEO冯伟

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